We are Amazon A+ Content and Enhanced Brand Content Design Experts
Are you taking advantage of HTML-based, premium content that serves only one purpose, to drive more conversions on a detail page? It’s said that Amazon, A+ content can increase sales on average 3 to 10% by informing potential customers about your product benefits and offering, its also helps with Amazon SEO.
What is Amazon A+ Content?
Amazon A+ Content is added and sup’d up marketing content which calls out various product features and benefits. Amazon A+ Content is laid out in Amazon templates on your Amazon product page. If you are looking for experience Amazon A+ Content designers – the team at Palmetto Digital Marketing Group will not only meet your needs but will exceed them! Amazon A+ content can only be used within Vendor Central and Vendor Express accounts.
What is Amazon Enhanced Brand Content?
Use detailed product images and additional text placements to provide a more comprehensive product description. This will engage your customers and address their most common questions in order to drive more rapid and informed purchase decisions. (Amazon)
Why is Amazon A+ Content and Amazon Enhanced Brand Content Important?
HELPS YOUR OVERALL AMAZON ITEM DETAIL PAGE CONVERSION RATE
Enhanced branded content will increase your detail pages conversion rate. Conversion rate matters! Most notably among Prime members, Amazon’s conversion rate hoovers around 74% whereas for non-Prime members, the conversion rate is still between 10-15%. If anything, these con
version rates illustrate strong loyalty to Amazon. Enhanced brand content combined with Amazon FBA and prime memberships is the perfect recipe for success on Amazon.
CREATES BETTER ROI FOR YOUR AMAZON MARKETING CAMPAIGNS (SPONSORED ADS)
Amazon sponsored ads are an effective way to show your products in front of the right customers and ensure that your products are visible on the first page of the Amazon search results. It typically takes many months to have your products show in the Amazon results organically. With Amazon PPC you can show your products immediately. Amazon sellers can bid on search terms, set up campaigns, track results and much more with Amazon PPC ads. Be assured, utilizing Amazon A+ or Amazon Enhanced Brand Content for marketing efforts will produce more sales.
ALLOWS FOR LEVERAGING GOOD GRAPHIC DESIGN
Once you engage Palmetto Digital Marketing Group, we will work hard to get to know your Amazon business goals. We will learn about your brand and more notably be in a position to expand your Amazon business.
AMAZON ENHANCED BRAND – A+ CONTENT PROS & CONS
- It’s free to use.
- It’s only available to sellers who have their products in Amazon Brand Registry.
- No need for to learn HTML or CSS
- You can copy the content from one of your SKUs to make a new Enhanced Brand Content page just by submitting the SKU number.
- Helps Amazon conversion rates
- You are not limited to just product descriptions. You can educate the consumer on the brand.
- Sweet preview/edit modes.
- You can continually check the status of your submission.
- Helps increase conversion rate.
- Create a narrative to sell
- It can take a while to get a page reviewed and approved.
- Amazon is very strict with rules and brand conditions
- Amazon does not give the seller specific image dimensions for their Enhanced Brand Content Detail Page.
- No HTML featurres
- Content is NOT indexed
Why do some brands resonate with consumers while others are ignored on Amazon? We use a framework for creating brand stories on Amazon that convert customers. PDMG will help you create a good brand story, to ensure long-term success on Amazon.
AMAZON COPY WRITING SERVICES FOR AMAZON A+ AND AMAZON ENHANCED BRANDED CONTENT
Amazon wants sales. They reward sellers that convert. So you need great copy. Every visitor that does not buy your product hurts your rankings. They make Amazon less likely to showcase your product in searches because you are not making Amazon money. That’s why using strong copy on your Amazon A+ page or Amazon Enhanced Branded Content page helps you sell more by converting more customers.
LEARN ABOUT OUR AMAZON A+, ENHANCED BRAND CONTENT (EBC) OPTIMIZATION SERVICES