At E-commerce Marketing Group, we understand that to many Search Engine Optimization (SEO) is an enigmatic puzzle that’s difficult to solve. This is not true, however there is a science behind it.
Great SEO’s take a comprehensive approach, they make sure that your site uses best practice and provides Google with clean, readable content. They focus on the technical, creative and social implications. They keep up to date with trends and search engine updates making sure that your content is helping you, not hurting you. Lastly, they understand the importance of social media integration and content generation. A balanced approach is what drives SEO success. Call us today to find out how we can help you be found!
As a general rule, we focus on the following SEO / Search Engine Optimization services:
On-Page SEO SERVICES
Specializing in:
SEO FOCUS KEYWORD OPTIMIZATION
We concentrate on finding the correct focus keywords based off of your web pages content. From there we optimize your web content specifically with your primary and secondary keywords, helping you rank higher in the search engine listings.
SEO META DATA OPTIMIZATION
We focus on properly optimizing your web pages metadata and strategically optimizing web page title tags, urls and meta descriptions. We firmly understand exactly what the search engines are looking for when indexing a web page and we take these factors into account when optimizing your websites meta data.
SEO PAGE HEADING OPTIMIZATION
We determine which focus keywords to use when optimizing your websites heading tags. Optimizing your web page heading tags is a fine art that should be done carefully to ensure that each heading tag is optimized properly, which leads to higher rankings.
SEO LINKING OPTIMIZATION
We implement both inbound and outbound linking strategies to support your site’s SEO strategy. Proper linking strategies are critical for SEO and aid web visitors as they navigate through your site – which allows for a great user experience.
SEO IMAGE OPTIMIZATION
Leveraging images and other multimedia components like video supports SEO – this is a fact! Search Engines are now indexing millions of images and web users are relying on images more and more within their search processes. We provide SEO image optimization strategies that ensure that you can be found by the search engines.
SEO REPORTING
We’ve crafted a series of reporting templates that help our clients better understand how they fare as it relates to on-page SEO optimization. We’ve outlined each report above.
Content services
Content is a huge factor when it comes to SEO and rankings. It is extremely important to have unique, high quality content on all pages of your website.
Usability services
Usability is something that should always be factored when creating a new website. Statistics has proven a hard to navigate will have an extremely high bounce rate.
Backlinks optimization
Can’t forget about these special items, backlinks. These have always been important and they always will be, but getting people to link to your site is not always the easiest thing to do. However, a quality backlink provides the ultimate SEO endorsement and shows that your site has quality content.
Social signals optimization
We all know how popular social media platforms like Facebook, Twitter, instagram and Google+ are however many businesses still are not taking full advantage of this valuable outlet.. The importance of social media is ever-gaining.
Authorship optimization
Google Authorship and Author Rank have been a hot topic over the last years and for good reason. These are a good way to build authority and trust for your site and brand. Google is now creating an ecosystem of its users so authorship will be gaining in importance in the future.
Local listings services
Local SEO has been an important factor for quite a while but many businesses just think it will happen naturally. This is not the case.
Schema Markup
What is schema markup? Schema markup is additional code that you can put on your website to tell the search engines exactly what is on your page to help them with indexing.
What’s New from the SEO Consulting Group
WHAT SEO (SEARCH ENGINE OPTIMIZATION) FACTORS ARE IMPORTANT IN 2015
In a recent blog post what SEO factors are important in 2015 we wrote that SEO best practice is ever-changing, even the experts have a hard time agreeing what’s important and what’s not. This upcoming year, in 2015, SEO’s will have to face many upcoming challenges stemming from Google constant updates.
AFFORDABLE | LOW COST SEO CONSULTING
We know that many SEO firms are not affordable for small businesses. That’s where we come in, we specialize in providing affordable and low cost SEO consulting and optimizing your website at rates that don’t break the bank. Our goal is to provide your business or organization excellent service that provides long term benefits.
Specializing in these Search Engine Optimization Areas:
- Site Tags
- URL Naming Convention
- Page Design
- SEO Friendly Keyword Use
- SEO Best Practice
- Reporting
- SEO On-Page Optimization
- SEO On and Off-Page Linking Strategies
- Image Tags
- 301 Redirects
- Social Media for SEO
- Technical Issues
- Content Generation
- Site Maps
- SEO Off-Page Optimization
- SEO Copywriting
SEO RESOURCES
To learn more about SEO and SEO best practice we recommend visiting these great sites MOZ or Search Engine Land.
SEO ANALYTICS & MORE
These fabulous tools from Google are wonderful ways to measure your SEO efforts, Google Analytics and Google Webmaster Tools.
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